Advertisers&Publishers/Affiliates Tracking Parameters

Affiliate/Publisher Tracking Parameters

Commonly used parameters include:

• aff_sub: The affiliate’s unique click ID.

• aff_pub: The sub-affiliate ID.

• advertising_id: Google Advertising ID (GAID).

• idfa: Identifier for Advertisers (IDFA) for iOS devices.

• payout: Revenue generated from conversions.

Parameters	Type	Description
offer_id	String	ID of Hugoffers's offer.
aff_pub	String	Sub source id/sub id
aff_sub	String	affiliate/publisher click id
aff_lang	String	Device two-character language code.
aff_sub2	String	affiliate/publisher sub 2 Custom parameter
aff_sub3	String	affiliate/publisher sub 3 Custom parameter
aff_sub4	String	affiliate/publisher sub 4 Custom parameter
aff_sub5	String	affiliate/publisher sub 5 Custom parameter
aff_sub6	String	affiliate/publisher sub 6 Custom parameter
payout	String	Amount paid to publisher for conversion.
idfa	String	Apple's advertiser identifier with iOS 6+.
advertising_id	String	Google's advertising identifier,gaid
ip	String	IP address that made the click request.
android_id	String	Android Device ID.
user_agent	String	User Agent In Header.
site_id	String	app id,package name,website url (App/Website)
os_version	String	os version
device_model	String	device model
os	String	Device Platform(Android/Iphone/Ipad)
event_name	String	Event Name

Advertiser Tracking Parameters

Commonly used parameters include:

• {click_id}: Unique click ID passed to the advertiser.

• {aff_id}: Affiliate ID.

• {aff_pub}: Sub-affiliate ID.

• {advertising_id}: Google Advertising ID (GAID).

• {idfa}: Identifier for Advertisers (IDFA) for iOS devices.

• {site_id}: Bundle ID, app name, or site name of the ad placement.

• {data2}: Payout from the advertiser.

• {event}: In-app event name.

Parameters	Type	Description
offer_id	String	ID of offer.
click_id	String	Sub source id/sub id
idfa	String	affiliate/publisher click id
aadvertising_id	String	Device two-character language code.
site_id	String	affiliate/publisher sub 2 Custom parameter
aff_pub	String	affiliate/publisher sub 3 Custom parameter
android_id	String	affiliate/publisher sub 4 Custom parameter
aff_lang	String	affiliate/publisher sub 5 Custom parameter
ip	String	affiliate/publisher sub 6 Custom parameter
user_agent	String	Amount paid to publisher for conversion.
data2	String	Apple's advertiser identifier with iOS 6+.
event	String	Google's advertising identifier,gaid
os_version	String	IP address that made the click request.
device_model	String	Android Device ID.
caid	String	User Agent In Header.
oaid	String	app id,package name,website url (App/Website)