# Advertisers\&Publishers/Affiliates Tracking Parameters

**Affiliate/Publisher Tracking Parameters**<br>

**Commonly used parameters include:**

* **`aff_sub`**: The affiliate’s unique click ID.
* **`aff_pub`**: The sub-affiliate ID.
* **`advertising_id`**: Google Advertising ID (GAID).
* **`idfa`**: Identifier for Advertisers (IDFA) for iOS devices.
* **`payout`**: Revenue generated from conversions.

<table data-header-hidden><thead><tr><th width="204.99999999999997">Parameters</th><th>Type</th><th>Description</th></tr></thead><tbody><tr><td>Parameters</td><td>Type</td><td>Description</td></tr><tr><td>offer_id</td><td>String</td><td>ID of Hugoffers's offer.</td></tr><tr><td>aff_pub</td><td>String</td><td>Sub source id/sub id</td></tr><tr><td>aff_sub</td><td>String</td><td>affiliate/publisher click id</td></tr><tr><td>aff_lang</td><td>String</td><td>Device two-character language code.</td></tr><tr><td>aff_sub2</td><td>String</td><td>affiliate/publisher sub 2 Custom parameter</td></tr><tr><td>aff_sub3</td><td>String</td><td>affiliate/publisher sub 3 Custom parameter</td></tr><tr><td>aff_sub4</td><td>String</td><td>affiliate/publisher sub 4 Custom parameter</td></tr><tr><td>aff_sub5</td><td>String</td><td>affiliate/publisher sub 5 Custom parameter</td></tr><tr><td>aff_sub6</td><td>String</td><td>affiliate/publisher sub 6 Custom parameter</td></tr><tr><td>payout</td><td>String</td><td>Amount paid to publisher for conversion.</td></tr><tr><td>idfa</td><td>String</td><td>Apple's advertiser identifier with iOS 6+.</td></tr><tr><td>advertising_id</td><td>String</td><td>Google's advertising identifier,gaid</td></tr><tr><td>ip</td><td>String</td><td>IP address that made the click request.</td></tr><tr><td>android_id</td><td>String</td><td>Android Device ID.</td></tr><tr><td>user_agent</td><td>String</td><td>User Agent In Header.</td></tr><tr><td>site_id</td><td>String</td><td>app id,package name,website url (App/Website)</td></tr><tr><td>os_version</td><td>String</td><td>os version</td></tr><tr><td>device_model</td><td>String</td><td>device model</td></tr><tr><td>os</td><td>String</td><td>Device Platform(Android/Iphone/Ipad)</td></tr><tr><td>event_name</td><td>String</td><td>Event Name</td></tr></tbody></table>

**Advertiser Tracking Parameters**

**Commonly used parameters include:**

* **`{click_id}`**: Unique click ID passed to the advertiser.
* **`{aff_id}`**: Affiliate ID.
* **`{aff_pub}`**: Sub-affiliate ID.
* **`{advertising_id}`**: Google Advertising ID (GAID).
* **`{idfa}`**: Identifier for Advertisers (IDFA) for iOS devices.
* **`{site_id}`**: Bundle ID, app name, or site name of the ad placement.
* **`{data2}`**: Payout from the advertiser.
* **`{event}`**: In-app event name.

<table data-header-hidden><thead><tr><th width="204.99999999999997">Parameters</th><th>Type</th><th>Description</th></tr></thead><tbody><tr><td>Parameters</td><td>Type</td><td>Description</td></tr><tr><td>offer_id</td><td>String</td><td>ID of offer.</td></tr><tr><td>click_id</td><td>String</td><td>Sub source id/sub id</td></tr><tr><td>idfa</td><td>String</td><td>affiliate/publisher click id</td></tr><tr><td>aadvertising_id</td><td>String</td><td>Device two-character language code.</td></tr><tr><td>site_id</td><td>String</td><td>affiliate/publisher sub 2 Custom parameter</td></tr><tr><td>aff_pub</td><td>String</td><td>affiliate/publisher sub 3 Custom parameter</td></tr><tr><td>android_id</td><td>String</td><td>affiliate/publisher sub 4 Custom parameter</td></tr><tr><td>aff_lang</td><td>String</td><td>affiliate/publisher sub 5 Custom parameter</td></tr><tr><td>ip</td><td>String</td><td>affiliate/publisher sub 6 Custom parameter</td></tr><tr><td>user_agent</td><td>String</td><td>Amount paid to publisher for conversion.</td></tr><tr><td>data2</td><td>String</td><td>Apple's advertiser identifier with iOS 6+.</td></tr><tr><td>event</td><td>String</td><td>Google's advertising identifier,gaid</td></tr><tr><td>os_version</td><td>String</td><td>IP address that made the click request.</td></tr><tr><td>device_model</td><td>String</td><td>Android Device ID.</td></tr><tr><td>caid</td><td>String</td><td>User Agent In Header.</td></tr><tr><td>oaid</td><td>String</td><td>app id,package name,website url (App/Website)</td></tr></tbody></table>


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