# 广告主Event事件回传说明文档

Events是为了接收更多的应用内事件,丰富数据报表分析的维度,提供更多运营的数据支持,HugOffers为所有客户提供Events支持,其配置和使用说明如下.

### 1.接收广告主 events 配置格式:

与Global Conversions 配置类似,但events可以接收更多的信息,包括event名称,购买类事件购买金额,广告主动态分成金额,格式如下

[**http://{cid}.hopb0.com/event/adv**](http://%7Bcid%7D.hopb0.com/event/adv) **id/?click\_id={adv click id}\&event={event name}\&data={sale amount}\&data2={advertiser payout}**

备注:click id ,event 名字为必填项

如果已知是某个事件的回传,也可以直接配置成event=该事件名称,如purchase,registration等

EXAMPLE:

[http://cheetahmobile.hopb0.com/event/110045/?click\_id={aff\_sub}\&event=registration](http://cheetahmobile.hopb0.com/event/110045/?click_id=%7Baff_sub%7D\&event=registration)

### 2.如何把event转成conversion进行计费统计并回传给渠道付费事件?

如果广告主已经正确配置了event回传,HugOffers系统也能正确的接收到,我们支持把event转化成conversion并回传给渠道.只需要在payin的地方event的地方把event名称跟接收到event名称保持一致即可.

<img src="https://cdn.nlark.com/yuque/0/2020/png/2501264/1600064937568-d7e75652-de56-4e9b-b2ae-7f789b61ec61.png" alt="" width="560">

如果有对应的转化产生,可以在conversion report查询到相应数据并且可以看到对应的event name,而events报表则不会有该原始event数据了.

<img src="https://cdn.nlark.com/yuque/0/2020/png/2501264/1600064934599-f796b1e3-6c4f-415b-8a1e-4c9dceb45239.png" alt="" width="595">

备注:正常通过conversion接收的回传不需要配置,如果配置后会进行匹配,只有匹配一致才会产生回传,统计revenue和cost

### 3.Events report <a href="#kukj9" id="kukj9"></a>

Events report 是记录每条系统收到的events数据,包括发生时间,ip,点击id,渠道id等等,并支持筛选导出.

<img src="https://cdn.nlark.com/yuque/0/2020/png/2501264/1600064936930-b7d16fb2-c4e5-42e0-a6ba-3dec55f6b3f0.png" alt="" width="705">

### 4.Quality Report

Quality report 为conversion报表和Events报表数据的整合并进一步计算得出一些统计结果.所以,如果没有events数据,quality report便不能获得准确的分析,如果支持了events回传,则可以在quality report进一步分析流量的质量表现.

<img src="https://cdn.nlark.com/yuque/0/2020/png/2501264/1600064932763-5efa231c-d2cd-442e-bf35-805c6a3d5e80.png" alt="" width="602">

**Target Event Rate**:是统计该event名字的事件占conversion的比例

**Sales Amount**:通过event postback里面的data参数接收,货币为美金

**ROI**:为Sales Amount/(conversions\*payin)\*100%,为广告主投资回报率

**CAC**:为平均某个事件的获取成本,计算公式为:(Payin\*conversions)/events数量

**Options**:运营选中了渠道和子渠道之后,便会出现Options的选项,可以根据质量报告情况对子渠道进行Push或者Pause的操作,并对相应的渠道子渠道进行邮件通知.Pause操作会把对应的子渠道添加到黑名单,并对流量进行屏蔽.

<img src="https://cdn.nlark.com/yuque/0/2020/png/2501264/1600064941381-e0bef57d-487c-4a36-9d3b-928b55044807.png" alt="" width="499">

<img src="https://cdn.nlark.com/yuque/0/2020/png/2501264/1600064936382-65aba681-8ec4-4ce2-a188-68df28513592.png" alt="" width="499">

Tips: Events相关报告为运营人员提供了更多维度的数据支持,结合其他维度可以更全面的评估渠道的质量表现,所以在条件允许情况下尽量的跟广告主完成event回传的接收配置.


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