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# 广告主渠道参数配置说明

**Affiliate/Publisher Tracking Parameters**

常用的参数有：\
\
**aff\_sub    表示渠道的唯一click id**\
**aff\_pub    表示渠道的子渠道id**\
**advertising\_id 表示 google advertising id**\
**idfa                 表示iPhone的广告识别码idfa**\
**payout         表示conversion的收入**\
\
完整参数表如下图

![](https://downloads.intercomcdn.com/i/o/85425659/c740245691bc18cbb948e7ad/image.png)

**Advertiser Tracking Parameters**

常用的有\
\
{click\_id} 表示传递给广告主的唯一的click id\
{aff\_id} 表示渠道id\
{aff\_pub} 表示渠道的子渠道id\
{advertising\_id} 表示google advertising id\
{idfa}  表示iphone的广告识别码 idfa\
{site\_id} 表示广告位的bundle id/app name/site name\
{data2} 表示广告主支付的payout\
{event} 表示event 名称\
\
完整的参数表如下

![](https://downloads.intercomcdn.com/i/o/85425990/5cf9ff8d94b2eef382ab955c/image.png)