# Understanding Reporting

**1、Overview** 

Once you’re set up with affiliates and running your offers successfully, you’ll want to utilize the reporting to keep track of performance. The report you’ll use the most is Reports> Overview. From here we will be using demo data.

![](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-Ltbu620CDAXzYZX0Byd%2F-LtbyQJ_B2Mj0KVZRgWZ%2Fimage.png?alt=media\&token=fb8cf4e3-fa7c-47d8-a42a-3767585af532)

![Overview Reporting](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-Ltbu620CDAXzYZX0Byd%2F-Ltbz1LczNAwMgS6D2dg%2Fimage.png?alt=media\&token=19fee015-9b4d-4076-8e3e-263da18a216b)

**Offer To ID**：The offer ID of clicks reaching 

**Offer**：Offer Name

**Status**：Offer status,Active、Block、Pause

**System**：Offer platform

**GEO**：Offer Country Targeting

**Payin**：Define your revenue

**Remaining Cpas**：Remaining caps of offer

**Total Clicks**：Amount of user reaching the offer

**Total Conversions**：Conversion on your offer

**CR**：Conversion Rate, this is good for seeing abnormal affiliate delivery. An extremely high CVR might suggestion they are using incentives.

**Total EPC** ：Revenue per Click. Usually not relevant for your affiliate partners, but useful if you’re also tracking your own marketing channels.

**Total Profit**：Total Revenue - Total Costs

**2、Conversion report**

If you need your data around conversions, that data is easiest to access and download under Reporting > Conversion Report.

Filters allow you to break down this data by offer, affiliate, or any other key metric.When status are pending means don't send that postback we received to affiliates cause of some reason.

![Conversion Report](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-Ltbu620CDAXzYZX0Byd%2F-Ltc7VZQ44_j8l-tpCc1%2Fimage.png?alt=media\&token=5ed5d78d-f5ce-4747-b6ec-2b20c3341ce5)

**Status**：Status of postback result,Approved or Pending

**Remark**：Reason of Pending Postback

**Postback Result**：Message of affiliates postback,Success or ERROR

**3、Event report**

![Event Report](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-LtcA4YoRyZe7siYhIGr%2F-LtcjNGnicOlxa_LVIwK%2Fimage.png?alt=media\&token=694a3ad7-03b4-41ae-ba13-7e36b66e46d0)

An event postback is used if the advertiser would like to pass more data back to your Hugoffers account after the initial conversion. This data could be anything such as registration, sale, retention, in-app purchase...etc.

**Event**：Event name of offers

**4、Quality Report**

Statistical events and resulting revenue generation ROI analysis

![Quality Report](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-LtcA4YoRyZe7siYhIGr%2F-LtcjVIvCGZcSA-zhx2c%2Fimage.png?alt=media\&token=564371d9-5b40-45b5-b3be-664b421f3da3)

**5、Daily Report**

The following tutorial will outline the steps in creating a dimensional report.

To get to the page to create an advertiser report, simply go to **Reporting**, then **Every Day**. and also you can select send this report to advertiser\&affiliate every day after set email setting.

![Create Advertiser Daily Report](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-LtcA4YoRyZe7siYhIGr%2F-Ltcf_INeQNVZRacGCZq%2Fimage.png?alt=media\&token=5d8a8a96-79b8-495f-be4e-d518a64a96b2)

Usually the reports will have data for that day shows important metrics such as clicks, total conversions, conversion rate, as well as payout/revenue metrics.

 The next feature worth mentioning is **Filters**.  **Filters** allows you to narrow the data in the table by selecting certain metrics to be included in the report.

![Advertiser Daily Report](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-LtcA4YoRyZe7siYhIGr%2F-LtcfC-7KKcxiDxm2IGr%2Fimage.png?alt=media\&token=4c4bae96-7311-43fd-992d-c60ee5b6304c)

**6、Optimization Report**

You can search some operations of offers,such as let some affiliates pub to push more or blacklist them.

![Operation Report](https://1657844935-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqy6ANIkDOJ0f2iOP3Z%2F-LtcA4YoRyZe7siYhIGr%2F-LtciXzkZgFdsRSsxPRT%2Fimage.png?alt=media\&token=72a5a8ce-234a-4da1-9696-9dad25c0a654)