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  • 序言
  • 如何注册Hugoffers试用账号?
  • 中文说明文档
    • Hugoffers常用页面名词解释
    • Hugoffers简要说明文档
      • Ad Managers界面新增使用系统人员
      • Advertiser页面创建广告主设置好Tracking链接模板
      • Integration页面新建广告主的API并配置好参数
      • 在Affiliate界面新建渠道并配置好渠道给的postback链接
      • 在Integration页面给渠道生成API链接
      • 给渠道授权Offer
      • 广告主渠道对接测试
      • Hugoffers高阶运营技巧简要版
        • Tracking跳转测试
        • Label标签功能
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        • Smartlink流量设置
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    • Hugoffers详细说明文档
      • 广告主篇
        • 创建广告主说明文档
          • 常见的第三方平台对接-Appsflyer、Adjust
          • 非Click id归因回调对接
        • 创建手动offer
        • 广告主API IN文档说明
        • 广告主Event事件回传说明文档
      • 渠道篇
        • 渠道API对接文档
        • 创建渠道说明文档
        • 渠道API Out说明文档
        • 广告主渠道参数配置说明
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      • Offer篇
        • Tracking Test功能说明
        • Tracking错误代码说明
      • 高阶运营篇
        • 标签功能使用说明
        • Group Permission使用说明
        • Traffic Pause Rule使用说明
        • Traffic Redirect Rule使用说明
        • Smartlink使用说明
        • Impression配置说明
      • 系统内其他设置相关说明及常见QA
        • Basic Setup使用说明
        • Billing使用文档
        • 常见QA之Offer篇
        • 常见QA之系统篇
        • 常见QA之账单篇
        • 常见QA之渠道篇
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        • 常见QA之权限篇
        • 常见QA之广告主篇
  • Hugoffers Reference Guide
    • Baisc
      • Starting an Affiliate Program — Step-by-Step Guide
      • Add New User Account
      • Add New Advertiser
      • Advertiser API IN Guide
      • Offer Setup Guide
      • Add New Publishers/Affiliates
      • Approving Offers for Publishers/Affiliates
      • Integration Conversion Test
    • Advertisers&Publishers/Affiliates Tracking Parameters
    • Understanding Reporting
    • Smartlinks
    • Labels Group Permission and Rules
    • Billing Settings
    • Basic Setup
    • Integration with Appsflyer&Adjust
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  1. Hugoffers Reference Guide

Understanding Reporting

PreviousAdvertisers&Publishers/Affiliates Tracking ParametersNextSmartlinks

Last updated 5 years ago

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1、Overview

Once you’re set up with affiliates and running your offers successfully, you’ll want to utilize the reporting to keep track of performance. The report you’ll use the most is Reports> Overview. From here we will be using demo data.

Offer To ID:The offer ID of clicks reaching

Offer:Offer Name

Status:Offer status,Active、Block、Pause

System:Offer platform

GEO:Offer Country Targeting

Payin:Define your revenue

Remaining Cpas:Remaining caps of offer

Total Clicks:Amount of user reaching the offer

Total Conversions:Conversion on your offer

CR:Conversion Rate, this is good for seeing abnormal affiliate delivery. An extremely high CVR might suggestion they are using incentives.

Total EPC :Revenue per Click. Usually not relevant for your affiliate partners, but useful if you’re also tracking your own marketing channels.

Total Profit:Total Revenue - Total Costs

2、Conversion report

If you need your data around conversions, that data is easiest to access and download under Reporting > Conversion Report.

Filters allow you to break down this data by offer, affiliate, or any other key metric.When status are pending means don't send that postback we received to affiliates cause of some reason.

Status:Status of postback result,Approved or Pending

Remark:Reason of Pending Postback

Postback Result:Message of affiliates postback,Success or ERROR

3、Event report

An event postback is used if the advertiser would like to pass more data back to your Hugoffers account after the initial conversion. This data could be anything such as registration, sale, retention, in-app purchase...etc.

Event:Event name of offers

4、Quality Report

Statistical events and resulting revenue generation ROI analysis

5、Daily Report

The following tutorial will outline the steps in creating a dimensional report.

To get to the page to create an advertiser report, simply go to Reporting, then Every Day. and also you can select send this report to advertiser&affiliate every day after set email setting.

Usually the reports will have data for that day shows important metrics such as clicks, total conversions, conversion rate, as well as payout/revenue metrics.

The next feature worth mentioning is Filters. Filters allows you to narrow the data in the table by selecting certain metrics to be included in the report.

6、Optimization Report

You can search some operations of offers,such as let some affiliates pub to push more or blacklist them.

Overview Reporting
Conversion Report
Event Report
Quality Report
Create Advertiser Daily Report
Advertiser Daily Report
Operation Report